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Let me start by saying I’m not a rock fan at all. Growing up I’ve heard of this band called KISS, a group wearing make up and heavy metal-style clothes, with a band member who has a massive tongue. I can’t say that I’ve been paying much attention to them, and I don’t think I’d [...] [...more]
A few weeks ago I wrote a popular marketing blog post on how to commit small marketing suicide. In the post I said that a big marketing mistake small business owners make is to copy the advertising of big corporations (also known as big dumb corporations). A couple of days ago I was reading the [...] [...more]
There I was, sitting in the car with my daughter Selma. We’re in the gas station. She asks me while we wait, pointing to a billboard “Baba, why is there a sign with Zain written on it?” “It’s an advertisement” I reply. “But what does Zain do?” is her response. Hmm , I thought. Explaining [...] [...more]
Today was father/daughter day. This a tradition I started earlier this year; every month I take one child for some one-on-one father-child time. And today was 8 year old Selma’s turn. She was very excited about the newly opened Build-a-Bear Workshop in the City Centre. She heard about it from a friend, and had seen [...] [...more]
How To Write Mouth Watering Headlines That Will Leave Your Readers Almost Magically Entranced And Dying to Spend Money With You, Leaving Your Competitors Scratching Their Heads And Wishing They Were You! Discover How You Too Can Double or Even Triple Your Sales With These Powerful Secrets! I’ve decided to write a more in-depth series [...] [...more]
It’s 11:32 am. I’m standing at the checkout counter at the Toys R Us store on the outskirts of Rochester. I just bought a Leap Frog reader thingamajig for my daughter, and a Bakugan set for my son. In case you’ve been living on Mars, Bakugan is the latest craze for boys, like a modern [...] [...more]
If you’re on my (physical) mailing list, you’ll have received a Eid card from me, with some fake cash to used as a discount at either Zen-Do or the DreamBody Centre (DBC), worth BD 80. The idea was to send you a “Eidiya” (tradition of giving cash during Eid) from me! Quite an original concept [...] [...more]
I don’t usually write much about marketing and business on this blog. I write business articles for a publication here in Bahrain, and elsewhere. But a consulting client urged me to write more on the blog as they thought others might benefit. And it would allow me to write more about a topic I’m passionate [...] [...more]
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