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I love this guy for two reasons; he’s very entertaining, and a great marketer to boot! I love crazy, unusual, break-the-mold type marketing. I think every entrepreneur has something to learn from this guy! Enjoy! [...more]
This was the third question that I was asked by a participant at a recent entrepreneurship event, and I thought it was a great question! I’ll give you a short answer, and a slightly longer answer. First the short answer: no, you don’t need to be an expert in a field to start a business [...] [...more]
This was the second question that I was asked by a pretty attentive participant at the “start up circuit” a couple of weeks ago, which was part of the Global Entrepreneurship Week (GEW). Here’s my take on this: it’s good to have a slogan, but not vital. It is by far more important to have [...] [...more]
On a blog post I wrote last week, I spoke about some of the questions I got at the Global Entrepreneurship Week. If you recall, I mentioned that I was asked lots of questions on marketing and entrepreneurship. One of the participants, Osman Safdar, a university student, came prepared with four excellent marketing questions. I [...] [...more]
I had a really fun evening the night before last. I participated in The Global Entrepreneurship Week Start Up Circuit. I really liked the concept; The Bahrain chapter of Young Arab Leaders, the organisers, brought in different experts and specialists to help budding entrepreneurs start businesses. Each one of them gave a 10 minute presentation [...] [...more]
Welcome to another blog post in the series of how to create effective adverts. This is what we’ve covered so far: 1) The importance of direct response advertising (how to commit small marketing suicide) 2) How to write advertising headlines that can make you rich. 3) How to pointlessly burn your advertising money. 4) The [...] [...more]
Welcome to another blog post on how to create effective advertising that can make you rich. So far we’ve talked about the following subjects: 1) The importance of direct response advertising (how to commit small marketing suicide) 2) How to write advertising headlines that can make you rich. 3) How to pointlessly burn your advertising [...] [...more]
How to Virtually Hypnotise Your Prospects into Eagerly and Happily Reading Your Adverts *** A special message to my new readers from Saudi: Since my father Ghazi Algosaibi, God rest his soul, passed I seem to have a lot more readers from Saudi. Most of which are fans of his. So, welcome! And thank you [...] [...more]
Let me start by saying I’m not a rock fan at all. Growing up I’ve heard of this band called KISS, a group wearing make up and heavy metal-style clothes, with a band member who has a massive tongue. I can’t say that I’ve been paying much attention to them, and I don’t think I’d [...] [...more]
A few weeks ago I wrote a popular marketing blog post on how to commit small marketing suicide. In the post I said that a big marketing mistake small business owners make is to copy the advertising of big corporations (also known as big dumb corporations). A couple of days ago I was reading the [...] [...more]
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